Don’t forget the basics
When developing a social media strategy, follow the four-step process — research, planning, implementation and evaluation.
Define strategic audiences (those that could make or break your organization).
Determine the most-effective channels for reaching those audiences.
Come up with compelling messages that will help drive behavior you desire. Select your spokespersons–and coach them.
Create goals, strategies and objectives. Choose evaluation methods.
Follow these steps, and you’re in for some great success!!!