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The New Rules of Marketing and PR

Listened to a really interesting program on www.blogtalkradio.com today — an interview with David Meerman Scott, author of  The New Rules of Marketing and PR. Here are a few highlights that I tweeted during the hour-long program hosted by Zane Safrit:

  • Many social media initiatives take time. May not cost $, but you have to invest time. Blog posts
  • @dmscottgot great exposure for his Wold Wide Rave book with a tweetup opening the stock market
  • Hundreds of universities using The New Rules of Marketing & PR by @dmscott as a text. Huge increase in adoption of its ideas since written.
  • Nobody cares about your products except for you, says @dmscott. Lose control (give stuff for free, lose control of messages). Put down roots
  • Create triggers–and encourage people to share. Point people to your virtual doorstep
  • Don’t be afraid to fail. Do it. Create something that’s incredibly valuable (for your target audience). Text. Video. Photo. Audio.

I thought this was great stuff. What do you think?

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  1. May 13, 2009 at 8:21 pm

    Thanks for listening. And thanks for this blog post. David shared some great, great, points and tips on how to generate a worldwide rave.

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