Home > Audio, Social medai, Video > You’re on the air!

You’re on the air!

A couple of  Cincinnati PR pros that I highly admire stress the importance of hands-on work with the latest communications technology. It helps a lot to have the knowledge and experience of getting your hands dirty and doing a project yourself.

With that in mind, I’ve started experimenting more with video and audio.

It’s been quite a learning curve for someone with a background in writing and strategic PR. (I had worked with a professional video company on projects and did a weekly 60-second report on a radio station years ago, but nothing as direct as this.)

On the video end, I’ve been shooting clips with a Sony camcorder, doing basic editing with Adobe Premiere Elements, and posting on YouTube. We’ve also ordered a flip camera at work.

With audio, I’ve been using a digital tape recorder to post a simple 90-second “weekly headlines and how-to’s” podcast on an RSS feed. It also posts on iTunes. And I’ve started testing Blogtalkradio. Here is a link to two test programs about the power of social media.

I see tremendous power in audio and video–and plan to incorporate these tools into my communication strategies.

Any thoughts about video and audio, especially about self-production and publishing?

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