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Facebook: The latest numbers

Inside Facebook reported today that 60 million Americans use Facebook in a month. (The number of people ages 55 and older declined, though.) I shared a link to the article on Twitter and, of course, Facebook. Somebody asked me what this all meant.

Well, I think it means that we have a powerful communication channel full of opportunity. Already, I’ve used it to enhance and supplement my face-to-face networking. It has helped me land an interview on a radio program (with the minister from my church), secure a speaking engagement (at the local PRSA chapter), and get the word out about important events offered by my employer. It’s becoming ingrained in our strategic communication efforts at work.

I’m sure you could add to the list. After all, you’re most likely among the millions making good use of this new communication medium. I welcome your comments.

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