Home > Facebook, Social medai, Twitter > Chatting with a social media explorer

Chatting with a social media explorer

Had a nice little chat late this afternoon with Jason Falls, a Louisville-based “social media explorer” for a brand-building agency. Some of my Twitter friends gave him my name when he sent out a tweet seeking city and county government entities who are using social media. He was doing research for a talk at a National League of Cities conference.

We both agreed that social media is not a replacement for traditional public relations — and some of the rules of the growing legions of social media experts were meant to be broken.

For example, at the Hamilton County Department of Job and Family Services, we primarily use Twitter to broadcast updates. It’s not a two-way communication vehicle for us. However, it does allow us to get the word out about our other social media offerings — such as live online chats and programs on BlogTalkRadio. It allows us to quickly tell key influencers in straegic audiences about upcoming events, such as open houses for those interested in becoming foster parents or workshops for attorneys about child support.

We spoke for a few minutes about Facebook, and the hard work it takes to build and keep a group of fans or followers.  We briefly touched on the blog that our director started earlier this year.

We talked about the need to promote social media offerings with traditional press releases, advertising and mentions during community presentations.

Near the end, Jason asked me to sum up what social media does for us. A bunch of thoughts came to mind.

But, basically, I think social media allows us to connect with our key audiences. It puts us in touch with key influencers and activists in those audiences. It complements our other communication tools and enriches our PR strategy.

I’m sure glad Kendra Ramirez and Daniel Johnson Jr. mentioned me to Jason. It was really cool visiting with a social media explorer.

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  1. July 15, 2009 at 5:21 pm

    Jason is one of the best thinkers and doers there is in this field. Typical that he is asking people who actually do things, rather than just theorizing.

    • mikeboehmer57
      July 19, 2009 at 7:48 pm

      Amen to that. I always like reading his stuff.

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