Home > Uncategorized > Social media strategy takes teamwork

Social media strategy takes teamwork

A quarterback captures an MVP award and rewards his linemen with dinner, a ring or a vehicle.

An actress wins an Academy Award and thanks her agent, publicist…

A doctor secures a huge research grant and insists that her lab staff get recognition.

A public relations professional gets accolades for researching, planning, implementing and evaluating a social media/networking strategy and…

Hey, that’s what this post is all about.

Thanks to some very supportive folks at the Hamilton County Department of Job and Family Services — especially Director Moira Weir and Communications Manager Brian Gregg — I’ve gotten some unexpected recognition this past year or so.

Moira has been very supportive of social media/networking as we look for innovative ways to serve strategic audiences during a time of staff reduction and record workloads.

Brian continues to encourage me to forge ahead in this pioneering area — helping me stay focused on the vast potential that lies ahead.

And my Communications teammates efficiently carry out their important roles, freeing me to work with social media.

Laura Van Houten stepped right in and took over the internal communication program that I managed for nearly a decade — until taking on external communication strategy in August 2007. Penny Hedrick does a fantastic job helping us do more with video. And John Cummings contributes impressive work in his role as adoption and foster care recruitment manager, despite major layoffs in his unit.

Our Information Systems team has been a major help. When we lost our Web developers to layoffs, IS’ top manager (Brian Frondorf) educated himself about Internet development and took on the work that they did. He has always been an advocate of using the Web to serve our clients. Our PC techs do a wonderful job of helping me as I test all sorts of software platforms. They’re always up for the adventure!

Our program experts, some leery at first of this new technology, have come to see its value and dedicate their time and energy to it.

The list goes on and on. At the higher level, county leadership has embraced social media — a low-cost, highly effective way to communicate with strategic audiences.

Yes, it takes teamwork for an organization to carry out a social media strategy. Thanks everyone!

Are you a part of a great team? I’d love to hear about it.

Categories: Uncategorized
  1. Angela G.
    December 14, 2009 at 9:38 am

    Just wanted to say–congratulations to you and the rest of the team! An honor for Moira and credit to you and all of your hard work! Great for the residents of Hamilton County and a model for other counties and social service agencies to follow!

    • mikeboehmer57
      December 14, 2009 at 10:20 am

      Thank you! I feel really forutnate to work at a place that values and uses public relations to better serve its customers.

  2. February 27, 2010 at 10:09 pm

    Mike is far too humble. Mike’s desire to have us use social media is relentless but without this persistence we would not be where we are today.
    Keep it up Mike!!!

    • mikeboehmer57
      February 28, 2010 at 8:49 am

      Thanks, Brian. I really appreciate all that you do. It’s been great working with you over the years!!

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