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PRSA Media “transition” Day


Cincinnati PR pros embrace media: old and new.

Out with the old. In with the new. Actually, it’s not that simple — especially when you’re considering evolution of news media and its impact on strategic public relations. We’re in such a transitional period.  Got a great taste of that evolution at the Cincinnati PRSA Media Day on Oct. 29.

More than 100 PR pros attended the event to learn about the latest in traditional and social media. Here are some highlights from my Twitter stream and paper notes. I’ll always have a foot in the old and one in the new. (Must be comical watching me juggle from BlackBerry to pen/paper notepad.)

Social Media Panel
Jory Des Jardins of Oakland, Calif., founder of BlogHer
Jon Cronin, director of digital media at New York-based Devries Public Relations
Krista Neher, CEO, Boot Camp Digital
Michelle Lentz, blogger, Write Technology  

• Traditional newspapers will not go away. Format will change. They will adapt.
• Power of mobile technology will come more into play.
• Apps that will go away are ones that push spam. Will be a move to aggregators. Conversation and connecting.
• When talking “media relations,” 99% of PR agencies include blogger relations.
• Bloggers love getting exclusives, and/or having special invitations to insider parties at conferences.
• FTC is pushing for transparency and truthfulness on blogs.
• Bloggers like to get “social media releases” with video, photos, text. Saves them time, so they don’t have to dig up photos, etc.
• Bloggers love launch events. Make it a soft sell, an experience with the product. Bloggers love to connect, to get into conversation with their peers. Layer in another reason to attend than the product alone. Example: PBS allowed women bloggers to shoot video with characters while launching a new Web site. Bloggers played with the site while waiting for their turn to do the video.
• Send a personal note before you send a press release.
• Find people who already like your product and work with them, even if they don’t have the largest audience. More efficient than trying to win over others.
• Don’t start a Facebook fan page and just let it sit there. Make it conversational. Share industry trends. Comment back.
• Find the bloggers who are relevant and commit to following their blogs, Twitter, FB…
• Implement Facebook Connect on your Web site. Integrate Twitter, Facebook and other social media platforms throughout your Web site. Create an ecosystem. Make it interactive.

BONUS From Cincinnati Social Media, Thursday evening, where Des Jardins spoke (watched on livestream and attended by my wife). Actual wording from a friend on Twitter:

• Starting out, blog 3-5 times per week. Roughly 500-750 words. Lists good for companies that blog. Links are important.

If you’d like, I’ll share notes from the old-school media in a future post. Let me know in the comments.

  1. November 7, 2009 at 1:49 pm

    This was very helpful. I am still not comfortable with Twitter but that’s because I registered for it and can’t remember what name I used or password and so can’t get back to me.

    Interesing that newspapers are going to continue. Glad to hear it.

    And should our Friends of Unity now have blogging as part of it? Sounds like blogging is totally “in.” I haven’t found any reason to blog, except for trying to get Tami’s site up enough so the book people will publish her-

    When you say, “Send a personal note before a press release,” does that mean to bloggers or to the media people?

    See you tomorrow

    • mikeboehmer57
      November 7, 2009 at 2:42 pm

      Thanks, Sam. “Send a personal note before a press release” refers to both the traditional media and bloggers. It really helps to establish good working relationships with both, instead of “cold-calling” them with press releases.

      As for a blog, that’s another whole discussion in itself. I think it would be great for someone at New Thought Unity to do a blog, but that person would have to commit to posting several times per week — perhaps one of the ministers or licensed teachers.

  2. November 9, 2009 at 1:06 pm

    Mike, this post was really helpful. I’m in the process of revamping my Web site and the note about the ecosystem was extremely helpful. Please post about old-school media. I would enjoy seeing the post.

    • mikeboehmer57
      November 9, 2009 at 8:52 pm

      Thanks, LaTricia. I’ll post about old-school media soon.

  3. Pam Greer-Ullrich
    November 10, 2009 at 11:51 am

    Mike, Do you mean you’ll always have a foot in the old and one in the “new”, not old as written.

    • mikeboehmer57
      November 10, 2009 at 3:16 pm

      Thanks, Pam. I corrected it. Must be my old age getting in the way! 🙂

  4. November 11, 2009 at 12:20 pm

    Thanks, Mike! This was very helpful. I’d be interested in your notes from the old-school media as well.


    • mikeboehmer57
      November 11, 2009 at 12:57 pm

      You’re welcome. I’ve posted the old-school highlights, too. Thanks!

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