Aggregation elation

Aggregating social media empowers members of your target audience

It’s a question I hear often: How do you get people to become fans of your organization’s Facebook page, follow its Twitter updates, listen to the BlogTalkRadio show, watch your YouTube channel…

There’s not a simple answer.

For one, you need to develop a strategic social media plan — one based on research, planning, implementation and evaluation. That will help you set goals, develop objectives, select target audiences, create content… and strategize ways to invite followers and fans.

For us (at the Hamilton County Department of Job and Family Services), this has included putting links on our Web site and in our online newsletter. Doing press releases. Including in PowerPoint presentations. Attending events and networking….

This week, we took another step — aggregating our social media feeds (Facebook, Twitter, YouTube, BlogTalkRadio, RSS feeds) together in a Social Media Center. This allows target audience members to quickly view all of our latest posts — and, hopefully, subscribe to them if they haven’t already.

Here’s a link to the Social Media Center.

I’d really appreciate your feedback.

Kudos goes to Randall Reese of LVX Communications. Randall, a graphic artist, developed the page.

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  1. December 5, 2009 at 11:48 am

    What did you use to bring it all together? It looks like several widgets, but I noticed the “powered by Google” – is this a Google Page? I’m also fascinated by the widget at the top that rotates through your Blog Talk Radio episodes – was that something you got from Blog Talk Radio?

    • mikeboehmer57
      December 5, 2009 at 1:17 pm

      Hello, Daniel! I’m going to invite Randall Reese of LVX Communications to respond to your questions. He did technical work on the Social Media Center.

  2. December 5, 2009 at 3:42 pm

    Combination of widgets and coding. The “powered by Google” is part of the RSS feed widget only. BlogTalk does provide code for embedding their newsfeed on your site, but it seems to be very unfriendly to older browsers.

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