> An excellent LinkedIn resource
An excellent LinkedIn resource
Got a question about LinkedIn? Wonder how you could better tap its power to achieve professional and/or organizational goals? Confused about its many features? Looking for ideas for incorporating it into your social media strategy?
Then, I’d highly recommend that you read The WindMill Networking Approach to Understanding, Leveraging & Maximizing LinkedIn by Neal Schaffer.
Schaffer devotes 362 pages to explaining the vast potential of LinkedIn. He does a great job detailing the many features in the social network for professionals. He explains the various settings, applications and tools available for free (or a charge, if you choose the advanced version).
I particularly like his “pay-it-forward” philosophy toward networking — the idea that you network to see what you can give to your contacts, not what you can get from them. It falls in line with my belief in social networking karma.
Schaffer spends a lot of time espousing his WindMill Approach to Networking. This partially involves networking with people who you haven’t met face-to-face, but could end up being powerful allies… an interesting approach that has allowed him to network with thousands of people around the world.
As I write this, I’m not completely sold on the idea of linking in this way. However, I’ll have to admit that I have used Twitter and Facebook in this way with great results. In fact, I got the chance to review Schaffer’s book because he offered it to reviewers through Twitter, so I’ll probably give windmilling a try!!!
Bottom line: There’s been a lot of attention given to blogging, Facebook, Twitter and YouTube. LinkedIn seems like their plain, less sexy cousin. Reading this book will give you a better understanding why LinkedIn deserves A-list billing at any social media party.