Home > Books, LinkedIn, Uncategorized > An excellent LinkedIn resource

An excellent LinkedIn resource

Got a question about LinkedIn? Wonder how you could better tap its power to achieve professional and/or organizational goals? Confused about its many features? Looking for ideas for incorporating it into your social media strategy?

Then, I’d highly recommend that you read The WindMill Networking Approach to Understanding, Leveraging & Maximizing LinkedIn by Neal Schaffer.

Schaffer devotes 362 pages to explaining the vast potential of LinkedIn. He does a great job detailing the many features in the social network for professionals. He explains the various settings, applications and tools available for free (or a charge, if you choose the advanced version).

I particularly like his “pay-it-forward” philosophy toward networking — the idea that you network to see what you can give to your contacts, not what you can get from them. It falls in line with my belief in social networking karma.

Schaffer spends a lot of time espousing his WindMill Approach to Networking. This partially involves networking with people who you haven’t met face-to-face, but could end up being powerful allies… an interesting approach that has allowed him to network with thousands of people around the world.

As I write this, I’m not completely sold on the idea of linking in this way. However, I’ll have to admit that I have used Twitter and Facebook in this way with great results. In fact, I got the chance to review Schaffer’s book because he offered it to reviewers through Twitter, so I’ll probably give windmilling a try!!!

Bottom line: There’s been a lot of attention given to blogging, Facebook, Twitter and YouTube. LinkedIn seems like their plain, less sexy cousin. Reading this book will give you a better understanding why LinkedIn deserves A-list billing at any social media party.

  1. December 27, 2009 at 3:22 pm

    Thanks for the review of my book Mike, and I sincerely appreciate the comments. Yes, Windmill Networking is not equivalent to Open Networking, but it is a good tool to help you in your Windmill Networking. As you point out, once you start connecting with people you don’t know on Facebook and Twitter, why not truly leverage LinkedIn as the tool that it is and do the same?

    Thanks again and looking forward to your future blog posts!

    – Neal

  2. mikeboehmer57
    December 27, 2009 at 3:25 pm

    You’re welcome! Keep up the good work. You’ve helped me learn a great deal about LinkedIn — information that I plan to use in my job at a large government social services agency and as social media chair of our local PRSA chapter. Can’t wait to read your Twitter book.

  3. Pam Ross
    December 28, 2009 at 11:44 am

    Thanks Mike
    So many tools out there, but Linked In is certainly one that is excellent for professional and other social networking. I’ve been on the lookout for a book on how to get the most out of Linked in and will give this a try.

    • mikeboehmer57
      December 28, 2009 at 12:03 pm

      You’re welcome. This is a really good book. It takes you through the many features in LinkedIn and explains how you can use it to meet your goals.

  1. September 24, 2011 at 10:00 am

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