Home > Uncategorized > How can I use social media to…?

How can I use social media to…?

It’s a conversation I’m having more and more lately: Someone says, “Sell me on this social media thing…prove to me why I should embrace it. I don’t really understand it, but tell me how my organization could use it.”

I love to talk about social media as much as Reds baseball, Grateful Dead music or Rice Lake fishing. Social media has helped me connect with dozens of great people in areas such as public relations and cancer research. It has allowed my employer to better assist hundreds of good folks struggling in a sluggish economy. It has enabled my church to strengthen ties and generate awareness.

But it’s not for everyone. It’s not the be-all and end-all.

It’s simply a tool — albeit a powerful one — that can help individuals and organizations achieve strategic goals.

With that in mind, here are some suggestions:

(1) Complete your profile on LinkedIn — and aggressively connect with as many of your professional contacts as possible. Use the Groups search tool and join groups related to your goal.

(2) Set up Twitter accounts for yourself and your organizations. Follow people in your industry or area(s) of strategic interest.

(3) Consider starting a WordPress blog. Post 1-5 times per week.

(4) Invest in a BlackBerry or iPhone. Get a laptop with a wireless connection.

(5) Subscribe to RSS feeds on five to 10 blogs that you find of value.

(6) Reprioritize, so you can incorporate social media maintenance into your daily routine.

(7) Comment on blog posts. Share links from RSS feeds on Twitter (using bit.ly). Comment on Facebook status updates.

(8) Complete your Facebook profile, adding info you’ve shared on LinkedIn. Connect with personal and professional friends/associates. Set up groups and use privacy settings to control who sees what on your profile. Set up a Page for your organization and start inviting friends/associates.

(9) Get out there and connect. Attend meeting of groups such as (in our city) Cincinnati Social Media, New Media Cincinnati, New Media Cincinnati, Cincinnati PRSA, Cincinnati AMA…

Then, we’ll probably be out of time. And I’ll suggest that you follow this blog — and share your experiences in the comments section! 🙂

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Categories: Uncategorized
  1. January 1, 2010 at 10:28 pm

    Mike,
    Great suggestions for people looking to attack social media usage; certainly makes the mountain look attainable by giving distinct choices and areas to work on. I love #1 and #8. Often times folks create various social media profiles, cross them off their “completed” list and fail to re-visit them to ensure that the information is full and enticing. You can never ‘parking-lot’ a profile because social media is all about the conversation and interaction. Update, update, update!

    • mikeboehmer57
      January 2, 2010 at 10:11 am

      Thanks, Michelle. Yes. Maintenance is really important. I compare it to planting a garden. You need to cultivate, weed, prune… Then you get to harvest and enjoy the fruits of your labor!

  2. January 2, 2010 at 6:17 pm

    I love that you’re helping to keep things simple with this post. Simple, concrete, and practical.

    Probably inadvertent, but I really love that you mentioned New Media Cincinnati twice in #9. 😉

    One of my favorites in this list is #6, because social media takes time. Even though so many of the tools are free, your time isn’t. And it’s important to evaluate involvement regularly, to make sure you’re getting the Return On Involvement. (Did I just come up with an alternative meaning for ROI?)

    • mikeboehmer57
      January 2, 2010 at 7:31 pm

      That’s a great term! ROI…Return on involvement. New Media Cincinnati deserves double billing!!! (That’s what I get for double-tasking. Blogging and watching football at the same time.)

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