How can I use social media to…?
It’s a conversation I’m having more and more lately: Someone says, “Sell me on this social media thing…prove to me why I should embrace it. I don’t really understand it, but tell me how my organization could use it.”
I love to talk about social media as much as Reds baseball, Grateful Dead music or Rice Lake fishing. Social media has helped me connect with dozens of great people in areas such as public relations and cancer research. It has allowed my employer to better assist hundreds of good folks struggling in a sluggish economy. It has enabled my church to strengthen ties and generate awareness.
But it’s not for everyone. It’s not the be-all and end-all.
It’s simply a tool — albeit a powerful one — that can help individuals and organizations achieve strategic goals.
With that in mind, here are some suggestions:
(1) Complete your profile on LinkedIn — and aggressively connect with as many of your professional contacts as possible. Use the Groups search tool and join groups related to your goal.
(2) Set up Twitter accounts for yourself and your organizations. Follow people in your industry or area(s) of strategic interest.
(3) Consider starting a WordPress blog. Post 1-5 times per week.
(4) Invest in a BlackBerry or iPhone. Get a laptop with a wireless connection.
(5) Subscribe to RSS feeds on five to 10 blogs that you find of value.
(6) Reprioritize, so you can incorporate social media maintenance into your daily routine.
(7) Comment on blog posts. Share links from RSS feeds on Twitter (using bit.ly). Comment on Facebook status updates.
(8) Complete your Facebook profile, adding info you’ve shared on LinkedIn. Connect with personal and professional friends/associates. Set up groups and use privacy settings to control who sees what on your profile. Set up a Page for your organization and start inviting friends/associates.
(9) Get out there and connect. Attend meeting of groups such as (in our city) Cincinnati Social Media, New Media Cincinnati, New Media Cincinnati, Cincinnati PRSA, Cincinnati AMA…
Then, we’ll probably be out of time. And I’ll suggest that you follow this blog — and share your experiences in the comments section! 🙂