BlogWell wrapup: We’re all in this together
Hope you got something out of the notes that I live-blogged from Wednesday’s BlogWell Cincinnati — an afternoon packed with 25-minute presentations/Q&A’s with those responsible for social media at some of the world’s most-recongized brands.
It was so cool hearing first-hand from people who — like me — spend a good portion of their work days connecting with key audiences via Twitter, Facebook, YouTube, WordPress and the like. I could really relate to the guy from Tyson who talked about having his laptop open at night in the TV room and pecking away at his iPhone (for me, a Droid) in spare moments!!!
It was affirming for me to learn that social media pros at Hilton, Tyson, Duke Energy and Dell encounter the same opportunities and challenges that I do at the Hamilton County Department of Job and Family Services.
And we’ve come up with come common solutions.
For one, you need to have a strategy — a written roadmap based on research that includes measurable objectives. This helps you educate internal decision-makers and justify the time you devote to tweeting, posting, friending, RT’ing…
Second, you must change your daily work routines to open up time to engage your audiences. It’s vital to respond quickly to customer concerns/complaints. It’s equally important to thank those who retweet your messages, post positive comments on Facebook or YouTube, offer ideas via blog comments… Presenters shared time-management techniques and prioritization tips that allow them to cultivate their social media gardens.
Third, you can’t be afraid to innovate and test your ideas. We’re still in the pioneering period of this vast frontier. There are countless creative ideas for humanizing your organization and building trust with those who count. Don’t over-think things. Take action. Monitor/measure. Adjust.
I’m still absorbing all that was shared in the info-packed afternoon. If you were there, I would love to hear your top-of-mind thoughts. If not, any comments on what I said above or blogged a few days ago would be greatly appreciated!
Social media: We’re all in this together.