Home > Uncategorized > Search Engine Optimization (SEO) tips

Search Engine Optimization (SEO) tips

It’s no secret that Google has revolutionized the way we use the Internet.

Very rarely do people type in a URL any more when accessing information on the Web. Also, it’s becoming less and less common for people to go to a home page to access info. Google takes them directly to the page containing the details they desire. I never dreamt I’d be speaking search terms into a Droid, which would then show me links to text, photos and video on the topic. I don’t even need to type in the terms!

With this revolution has come the practice of Search Engine Optimization (SEO). It’s a way to get your web page, blog post, video clip, podcast and/or photo at the top of the listings when somebody Googles a term or keyword associated with it.

Rob Bunting, “czar” of the Cincinnati I-marketing Group, gave a friendly and informative overview about SEO at the May 24 Cincinnati Public Relations Society of America (PRSA) luncheon. Here is a video clip.

I tweeted from the event. You can check out my Twitter stream from May 24 at @MikeBoehmer57. Here are some tips that Rob shared:

  • Think about the terms you are going to target, do keyword research if necessary
  • Include search terms you want to come up for in a search engine in your content, especially:
  • The page title (the title tag for the web page), keep to less than 72 characters
  • The title/headline of press releases, blog posts, videos or other social media
  • The META description tag: a 1-2 sentence summary of less than 170 characters
  • In the rest of the text of your web page, release, etc.
  • Tags field of blog posts, YouTube videos
  • The names of pages, URLs (with words separated by dashes)
  • ALT tags of images and file names of images (keyword.jpg)

He recommended that you “cross-link your website content, social sites using keywords in those links (“anchor text”) if possible.” Also: “Include links to related external sites, such as publications cited in a press release” and “try to get inbound links to your content–one way to do that is by commenting on other blogs.”

Rob listed these online SEO resources:

A big thanks to Rob for sharing this great info. Please feel free to share any tips you might have in the comments.

  1. June 6, 2010 at 8:17 am

    Very nice information ! thanks,i have been searching this over the net for few days.

    • mikeboehmer57
      June 6, 2010 at 12:01 pm

      Glad your found this helpful. Rob did a good job of boiling down lots of info into a concise talk.

  2. June 28, 2010 at 5:24 am

    thanks for your usefull post,i allready bookmarked your blog and will come back for read future post
    keep share

    • mikeboehmer57
      June 28, 2010 at 8:19 am

      Thank you. Glad you found helpful. I’ll continue to share what I’ve learned about PR and social media on this blog!!!

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