Marketing Lessons from the Grateful Dead
I never would have imagined while enjoying those eight or nine Dead shows back in the day that I would learn a lot about marketing while reading a book about the band in 2010.
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan helped me walk a few steps further in my journey into the marketing world. Among lessons shared are:
(1) Rethink traditional industry assumptions
(2) Turn your customers into evangelists
(3) Bypass accepted channels and go direct
(4) Build a huge, loyal following
Meerman Scott and Halligan draw from practices that made the Dead the top touring band of all time in 19 chapters with titles such as “Create a Unique Business Model,” “Cut Out the Middleman” and “Upgrade to Premium.” They tell how more than a dozen companies such as Rue La La, Google and Amazon have successfully employed those practices.
I learned a great deal about marketing while reading Meerman Scott’s The New Rules of Marketing & PR a couple of years back. After devouring Marketing Lessons from the Grateful Dead, I ordered Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Halligan and Dharmesh Shah. I’m really enjoying it, too.
As basketball legend and Deadhead Bill Walton states in a cover quote: “Marketing Lessons from the Grateful Dead is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second set.”
Reading their latest book will help get you Truckin’ into the new world of marketing and PR!