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Lessons from an incredible blog

Just over a year ago, my wife Tami started a blog to inform and inspire those affected by cancer. The blog, www.miraclesurvivors.com, has been visited by more than 7,500 people in all 50 states and 90-some countries. It has served as a platform for her book, From Incurable to Incredible: Cancer Survivors Who Beat the Odds. And, most importantly, it has put her in the center of a powerful community of people who support each other as they live with cancer or overcome life’s other challenges.

Here are things we’ve learned along the way that could perhaps help other bloggers:

(1) Enlist the help of a web developer to help set up and tweak the blog. In our case, Jason Bayer of JMan Studios in Northern Kentucky.

(2) Provide valuable content at least two or three times per week to maintain and build an audience.

(3) Share personal stories — both your own and those of others. Don’t be afraid to pour out your heart. Others will do the same in return.

(4) Track usage with a tool such as Google Analytics. You’ll learn what works best. You’ll find out that others do, indeed, care about what you’ve got to say.

(5) Promote the blog through traditional channels such as media relations, community presentations, networking at events attended by your target audience…

(6) Do your blog with an attitude of giving, rather than receiving. Share helpful information. Connect people with others who inspire them.

(7) Promote your blog through other social media such as Facebook, Twitter and LinkedIn.

(8) Test the waters with paid advertising on Facebook and Google.

(9) Have an RSS and/or e-mail subscription area.

Nothing earth-shattering here. Just putting in practice some of the basics we’ve learned elsewhere. It works–if you work it! For more information, please see Tami’s one-year update.

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