Home > Marketing, Networking, Social media, Strategic public relations, Traditional media > Lessons from an Indianapolis book promo stop

Lessons from an Indianapolis book promo stop

Cathy Wolfe (left), one of 27 cancer survivors in From Incurable to Incredible, and author Tami Boehmer

My wife, author/blogger Tami Boehmer, just returned from her first out-of-town book blitz — in Indianapolis. She did three book events, spoke to a gathering of businesswomen at breakfast, appeared on a noon TV news broadcast, and enjoyed networking with some amazing cancer survivors. The local newspaper did an excellent preview article that drew people to one of the events.

The blitz represents one strategy in our plan to get From Incurable to Incredible: Cancer Survivors Who Beat the Odds in the hands of more readers — marketing the book in cities where the 27 survivors profiled in the book reside.

 Our overall goal is to bring hope to those who are facing serious illnesses and life’s other challenges.

Here are some lessons learned from this first step out of Cincinnati, other than interviews/reviews on blogs and Internet radio programs in places such as Houston and Seattle:

Work closely with your supporters. Cathy Wolfe, who shares her amazing ovarian cancer survival story in the book, created lots of word-of-mouth and did media interviews along with Tami. Here are two of the media reports on FOX59 WXIN and in the Indianapolis Star.

Support appearances with traditional media relations. Tami did a fantastic job pitching Cathy’s story to the newspaper and TV station. It was extremely helpful to have a local angle to the story.

Use every opportunity to talk up your product. Tami’s talk to Linking Indy Women came as the result of a connection I made at the Digital Non-Conference in Cincinnati in September. I handed Sarah Lacey, the group’s leader, Tami’s business card after we had chatted about our jobs, families and other topics at the conference. It was almost an afterthought for me, but Sarah picked up on the lead immediately. Tami said the talk was a highlight of the two-day stop.

Network, network, network. Tami really enjoyed visiting with two Indianpolis-based movers-and-shakers in the breast cancer movement — Pink Power Mom finalist Cindi Hart and Krysti Hughett of the Young Survival Coalition. These women are saints who have helped many, many people.

Don’t expect large crowds at book tables. Unless you are a famous author, you’re not going to have people lining up at your table at a Borders or cancer center gift shop. In fact, you have lots of time to yourself! However, you do get an excellent opportunity to foster relationships with the few people who stop by and really care about your cause. Tami did meet several top breast cancer research experts.

Keep your supporters updated with social media. I put regular updates on Twitter and Facebook to keep the book’s backers in the loop. I did a post on our family and friends blog. Everyone seemed to appreciate going on a virtual book tour with Tami.

Hope you found this helpful. I plan to continue sharing first-hand experiences with social media marketing and public relations on this blog. Meantime, we’re getting more and more comments from people saying the book gave them hope at a time when they really needed it — people dealing with cancer and life’s other challenges.

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