Home > Social media > Social Media Field Guide: A tool I’ll start using immediately

Social Media Field Guide: A tool I’ll start using immediately

Next week, I’ll begin a new phase in my career as Media Manager at Catholic Health Partners — a Cincinnati-based organization with 34 hospitals and numerous other health care operations in five Midwest states.

Part of my responsibilities involve social media strategy — a key part of my job at the Hamilton County Department of Job and Family Services the past several years.

During the past few years, I’ve read lots of books, e-Books, blog posts, magazine articles and the like about social media marketing. I’ve attended many conferences, workshops, professional association gatherings, social media meetups… I’ve watched numerous videos and listened to helpful podcasts.

As I’ve mentally prepared for the new job, I’ve jotted down lots of ideas — based on my experience and reading/viewing — on various scraps of paper. I’ve sent myself e-mails. I’ve tried to keep track of every tidbit that might be helpful to my new clients.

At times, I’ve felt overwhelmed by it all.

Then, two weeks before Christmas, I went to lunch with Krista Neher, a Cincinnati-based social media marketing pioneer who gives talks all over the world. (We’re really fortunate to have such a knowledgeable and personable guru right here in the Queen City.)

Krista shared a copy of her new book, Social Media Field Guide: Discover the strategies, tactics and tools for successful social media marketing. I read it on the plane to and from a holiday-week vacation in California. My daughter looked on in amazement (and amusement) as I underlined many portions and jotted down notes.

This book takes all of the stuff I’d learned over the years and put it into an orderly process that will help me educate and coach my new clients about strategic social media marketing.

It offers easy-to-understand descriptions in a format that could help social media newbies as well as pioneers in this exciting area.

  • The Field Guide begins with a Social Media Map, which takes the reader through strategy and objectives (the destination), target audience (the terrain) and rules of engagement for social media.
  • It then leads readers through a Social Media Field Guide, with areas such as content, publishing, sharing, social networks, microblogging, collaboration and co-creation, discussion and review sites, social media public relations and mobile social networks. It concludes with a section on measuring results.

 I highly recommend this book — and will share how I’ve used it in my new job as the year unfolds. Here’s to a great 2011!!!

  1. January 6, 2011 at 3:49 pm

    Congratulations on your new job, Mike! I look forward to learning more about what you’re doing at CHP. Krista’s book definitely sounds like a worthwhile one to have in your toolbelt.

    • mikeboehmer57
      January 7, 2011 at 9:44 pm

      Thanks, Daniel. I’m excited about my new job. And, yes, I think you’ll like Krista’s book. Thanks for all you do to promote social media in Cincinnati.

  2. January 7, 2011 at 5:29 pm

    Mike – THANK YOU SO MUCH!!!! for this blog post. I really appreciate it and I am thrilled that you liked the book. As a side note – the companion action planner is now LIVE and promo for the book starts Monday AM!

    Best of luck in your new job – I know that you will knock their socks off!!! You have a great attitude when it comes to social media and a wealth of knowledge and experience to draw from – they are lucky to have you!!!

    Thanks again – you are the BEST!

    – Krista

    • mikeboehmer57
      January 7, 2011 at 9:41 pm

      You’re welcome, Krista. I really appreciate the great things you’ve done with social media marketing — and how you’ve helped people like me learn how to incorporate it into our work and personal lives. Keep up the good work!

  3. Shannon Brower
    January 10, 2011 at 8:28 am

    I am always looking for more information on social media and can’t wait to read this. I just retweeted it on Twitter. Thanks Mike and good luck in the new job! (Let me know if you need an assistant!!)

    • mikeboehmer57
      January 10, 2011 at 9:07 pm

      Thanks, Shannon. I think you’ll find the book helpful. I sure have.

  4. Dino Pelle
    January 11, 2011 at 4:42 pm

    First, congratulations on your new job. Sounds exciting and challenging. Second, I’m so glad to hear that you’ve learned so much about social media. It’s a wonderful field to be in and always changing. I’ll look into the book…sounds like a great suggestion to help me keep things clear and straight for my own clients. My best to you in your new job!

    • mikeboehmer57
      January 11, 2011 at 9:30 pm

      Thanks, Dino. I’m looking forward to using some of the lessons learned in my previous job — and from great resources such as Krista’s book and bootcamp — while advancing social media at Catholic Health Partners.

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