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Archive for February, 2011

2011: A year of excitement for me

February 26, 2011 2 comments

It’s been a busy start to 2011 for me — especially with beginning  a new job as Media Manager at Catholic Health Partners, a Cincinnati-based non-profit healthcare system with 100-some facilities in five states. CHP is the largest healthcare system in Ohio and one of the largest non-profit systems in the country.

But I remain committed to sharing my experience with public relations, social media marketing and the like in my “spare time” on this blog.

My journey into healthcare has been fascinating and exciting. I feel extremely fortunate to be a part of healthcare reform. It reminds me of when I started my previous job and the country was researching, planning and implementing welfare reform.

Here are a few tidbits to share from my first six weeks on the job and attendance at recent events sponsored by Cincinnati Social Media, New Media Cincinnati and the Cincinnati Chapter of the Public Relations Society of America:

* An excellent document called Social Media Guidelines & Best Practices created by Catholic Healthcare West. I really like the conversational writing style.

* A great resource for those in healthcare public relations and marketing called the Social Media Health Network. The Mayo Clinic is leading this exciting effort.

* Some great tips from Debba Haupert at the most-recent  New Media Cincinnati for building your online community.

* Thought-provoking thoughts on word-of-mouth marketing by Geno Church of Brains on Fire, who spoke at PRSA this month. See my @MikeBoehmer57 Twitter stream on Feb. 22 or visit the #cincyprsa hashtag for notes.

* An excellent discussion of using social media for market research took place at the most-recent Cincinnati Social Media gathering. Can’t seem to find a link in my time allotment for this post! Try Google. 🙂

Hope your 2011 is off to a good start. Feel free to share any helpful PR or social media marketing learnings with us in the comments.Disclaimer: This post represents my thoughts and opinions and not necessarily those of my employer.

 

Career tips for those entering (or in) PR

February 13, 2011 4 comments

Yesterday morning (a Saturday), I spent nearly an hour on the telephone with a college student who had a number of career-related questions. She’s interested in public relations after first thinking about broadcast journalism. She was working on a paper for a class — and had a number of good questions.

Here are a few of the ideas I shared with her, based on my 12 years in journalism and 18 in public relations:

(1) Get as much experience as you can. Do internships. Volunteer to help a non-profit. Work for a campus publication or broadcast outlet. Write for your hometown newspaper…

(2) Get involved in professional organizations, such as PRSSA. Volunteer to serve on committees. Lead projects. Develop your leadership abilities and teamwork skills…

(3) Become proficient in as many software tools as possible — everything from Adobe to WordPress. Learn to do web pages and desktop publish newsletters, brochures and posters. Know the latest with Facebook, Twitter, YouTube, Foursquare…

(4) Read blogs such as Strategic Public Relations by Kevin Dugan and Bootcamp Digital by Krista Neher. Know what the leaders are saying and doing…

(5) Read career-development books such as Stop Peeing on Your Shoes by Julie Bauke and Career Distinction: Stand Out by Building Your Brand by Wiliam Arruda and Kirsten Dixon. Both books have helped me very much in my long, strange trip of a career.

(6) Network, network, network — both in-person and online. See what you can bring to the professional relationship, not what you can get out of it. Give, and you shall receive.

We covered lots of other ground, too. Would love to hear what ideas you have about career development.

Mutually beneficial relationships and friendships

February 5, 2011 1 comment

I’m one of those people who bristle when someone puts down social media. I bite my lip when a person makes smart remarks about Facebook or calls Twitter useless. I take a deep breath when they say negative things about blogs, LinkedIn or YouTube.

That’s because I’ve developed many mutually beneficial relationships thanks to the social media space. I’ve built lots of friendships — and reconnected with many, many friends, associates and former colleagues.

They offer advice and counsel about everything from livestreaming to living life to the fullest. I, hopefully, return the favor by sharing what I’ve learned, offering a listening ear, or providing encouragement. Collectively, we have a great thing going.

And we don’t just connect via computer. We share breakfast, lunch, coffee. We go to PRSA, AMA, Social Media Cincinnati, New Media Cincinnati and other events. We stop each other in the mall or at the ballgame and chat. We’re everywhere.

So there you go, nay-sayers!

I’d suggest that you (if you haven’t already) check out these blogs:

* Strategic Public Relations by Kevin Dugan

* Bootcamp Digital by Krista Neher

Say hello to Daniel Lally of Powers Associates/Cincinnati Social Media, Michael Rubin of Fifth Third, Debba Haupert of Girlfriendology, Daniel Johnson Jr. of New Media Cincinnati… I’d better stop here. I’ll leave out someone. There are great people doing great things in the social media space — and, more importantly, in the real world.

Please feel free to add your thoughts in the comments.