Home > Books, Movement, Social media, Uncategorized, Word-of-mouth > Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Hey PR and marketing pros. Are you tired of working on limited-duration campaigns? Burned out from the daily grind of tactical work? Sick of social media? Then, maybe it’s time for you to help ignite a movement.

 Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements walks you through a process that contributed to movements such as teen smoking prevention, abolishment of child sex trafficking… even scrap-booking and independent book-selling.

It tells how word-of-mouth marketing and identity company Brains on Fire helped organizations set goals — then move toward achieving them by empowering passionate supporters.

Robbin Phillips, Greg Cordell, Geno Church and Spike Jones walk you through a process that includes:

* Find the passion conversation

* Start with the first conversation

* Look for inspirational leadership

* Create a barrier of entry

* Empower your fans with knowledge

* Make sure you integrate shared ownership into your movement

* Build it on a powerful identity

* Tie online and off-line efforts and tactics together

* Make those fans of your feel like rock stars

* Fight an injustice

They share  lessons they’ve learned in their fascinating work. I had the pleasure of hearing Geno Church speak at a Cincinnati PRSA luncheon last month. I couldn’t wait to get this book — and gobbled it up. I’d suggest you do the same — if you want to really make a lasting difference with your PR and marketing work.

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: