Home > Social media > A social media “elevator speech,” or Episode 1 in the social media drama

A social media “elevator speech,” or Episode 1 in the social media drama

“Quick, I’m a super busy person — running from one meeting to another,” says the fictional character in my yet-to-be-finished YouTube drama. “I’ve got a lot on my mind. A LOT.

“But I really want to know about this social media thing. Let me grab a yogurt, and you can tell me what I need to know.

“By the way, I haven’t read a blog, that I know of. I don’t Facebook. Not sure about that tweeting thing. I have started texting with my kids, though.”

The Flip Cam turns to me, the PR guy with a determined look on his face.

“Well,” I say, collecting my thoughts. “Social media is a big area, but I’ll try to give you a quick — very quick — overview.”

Then, the person’s BlackBerry rings. She politely excuses herself and engages in a conversation about a pressing business matter.

“Sorry,” she says. “I’ve only got a few minutes. We’ll have to reschedule. But, meantime, give me your ‘elevator speech.'”

“OK, ” I respond, collecting my thoughts once again. “Here are the bullet points.

* Social media is a powerful tool for connecting with people of importance to individuals and organizations.

* It doesn’t replace traditional communication. It enhances it.

* Social media allows individuals and organizations to go direct — not through the media filter — with their key messages.

* It has become an important part of the lives of people of all ages, much as the telephone, radio, TV and Internet did in the past. It isn’t a fad. It isn’t going away.

* Social media gives everyone the power to easily produce and share content. For example, anyone can set up their own Internet radio or TV channel — for free. It’s simple to live-stream video, photos and text — to give real-time, live-from-the-scene reports.”

I’m on a roll, but the elevator has almost reached our floor — I mean, time is running out. I speed through a few final thoughts.

“* Social media offers direct access to the leaders in areas of interest to you. For instance, I can follow some of the top people in PR and social media marketing. Read their blog posts, follow tweets from their talks at conferences, view their PowerPoints on Slideshare, see what they’re reading on their LinkedIn profile, watch videos of interviews or presentations they’ve given, even talk with them via Twitter or comments on their blogs.

* Finally, it’s about enhancing face-to-face connections. I make “warm calls” instead of cold ones. For example, I can feel comfortable talking with a keynote speaker when she or he comes to my city because I know a lot about her or him. And, vice versa, the other person sometimes knows a bit about my background and priorities by following me online.”

“Wow, that’s interesting,” says the busy person, getting up to leave. “Can’t wait to hear more. Can you show me how to set up a Facebook page or Twitter account? It’s about time I started doing this.”

“Sure,” I respond. “Just let me know when. I’d love to help.”

Episode 1 is over. Stay tuned for more!

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  1. April 27, 2011 at 5:16 pm

    This is great. Bottle it and do more episodes please!

    • mikeboehmer57
      May 3, 2011 at 11:35 am

      Stay tuned. More to come!

  1. April 23, 2011 at 1:12 pm

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