Home > LinkedIn, Social media > Tapping the power of LinkedIn groups

Tapping the power of LinkedIn groups

Lately, I’ve had the pleasure of giving a Social Media 101 overview to people unfamiliar with the potential of social media marketing. Most seem really interested in Facebook and Twitter, the flashier members of the social networking family. However, I urge attendees to not overlook the power of that social networking site in a business suit —  LinkedIn, especially the Groups feature of it.

Here’s a simple strategy I’ve found helpful:

(1) Search for groups of strategic interest to you. For example, “healthcare,” “public relations,” or “social media marketing.”

(2) Request to join those groups. You can join a maximum of 50.

(3) Participate in existing discussions, or share a link and start a discussion.

It’s that easy. From those little steps, I’ve connected with “movers and shakers” from all over the globe.

Here’s an example of how this works: I posted a link to an interesting video about patient safety on a healthcare group’s page. Someone in an offshoot of the group saw my post, clicked on my profile, and noticed that I do social media marketing for a healthcare system. That led to an invitation to speak about social media at the offshoot organization’s annual state conference  — and an opportunity to build positive PR for my employer.

LinkedIn is fantastic in this way. Don’t forget that social networking site in a business suit, especially its Groups feature.

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: