Home > Books, Networking, PRSA, Social media, Traditional media > Some lessons from a book stop in Salt Lake City

Some lessons from a book stop in Salt Lake City

This week, my wife completed a two-day stop in Salt Lake City that included a talk with a bloggers’ group, radio interviews and a presentation to cancer survivors and their families. She did these activities in conjunction with Jordan Valley Medical Center’s opening of a new breast care center. The center gave copies of her book to people looking for hope and inspiration, as well as resources for those with cancer and their families.

Tami is the author of From Incurable to Incredible: Cancer Survivors Who Beat the Odds, a collection of stories of 27 people who were given a grim prognosis and persevered. She also shares information and inspiration on her blog, www.miraclesurvivors.com.

Her rewarding trip to Utah offers an example of the power of public relations and social media marketing. Here are some highlights:

* Professional associations give you a powerful network. This all started back in the summer of 2010 when I e-mailed Antonio Lima, then president of the Salt Lake City chapter of the Public Relations Society of America (PRSA). I had served as president of the Cincinnati chapter of PRSA in 2004, so we had a common bond. I told Antonio that we were coming to Utah later in the summer because my wife was attending a retreat for breast cancer survivors called Image Reborn. Antonio promptly responded that he might have an opportunity for Tami at the breast care center’s opening. Construction delays pushed the event back almost a year, but things came together this week.

* Offer something of value to your target audience. Tami’s book is a great resource to people with cancer, especially those newly diagnosed and with metastatic disease. Her talk informs and inspires people — gives them home, shows them common characteristics of others who have overcome the odds. (Like herself.)

* Don’t forget about secondary audiences. Antonio did a great job of lining up Tami’s informal chat with some really active bloggers in the Salt Lake City area. Tami focuses heavily on people in the cancer community, but she shares a lot of valuable information with bloggers, too. (She also has been doing a webinar for people interested in publishing their own book.)

* Integrate your personal appearances with traditional and social media. Of course, we tweeted and Facebooked and blogged about the appearances — and Antonio lined up a taped radio show as well as live feeds from the grand opening. A Utah TV station did a preview report.

Shameless plug: By the way, Tami’s book has been gaining a lot of momentum. Sales on Amazon, especially for Kindle, have been picking up. Every week, we hear from people who have been helped by the book. Even people without cancer have been telling me how much it has inspired them and given them a proper perspective on things. Please check it out, and tell others about it.

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  1. May 30, 2011 at 10:39 am

    Another lesson: find a wonderful husband who has great PR experience and connections! I am so fortunate to have such a supportive and talented man in my life.

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