Home > Leadership, LinkedIn, Social media > Helpful books for those interested in social media marketing

Helpful books for those interested in social media marketing

This summer, I’ve been reading a variety of books related to social media marketing. They all are very different, but helpful. Here is a quick scan, with links to their Amazon pages:

Tribes: We Need You to Lead Us by Seth Godin. This was by far my favorite of the summer. Very inspirational. A look at leadership — how we all can lead important communities in our lives. Godin does an excellent job of telling how times have changed, and technology empowers us to make a positive difference. A must read. Started reading this one at a book store and couldn’t put it down.

Program or Be Programmed: Ten Commands for a Digital Age by Douglas Rushkoff. Fascinating book that really makes you think about the difference that technology is making in our lives. Pulled me out of my daily grind and got me to ponder the bigger picture. I’m looking forward to going back through this book with a study guide that a friend shared with me.

Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer. This book is packed with practical steps for making the most of LinkedIn for strategic uses ranging from powerful personal branding to effectively marketing your product or service. I’m just getting started, and have already come away with a number of actionable steps. He does a wonderful job of explaining the advantages of LinkedIn over Facebook when using social media for business goals. (Note: I’ll do a full review this fall.)

The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social by Jay Baer and Amber Naslund. Stay tuned for more on this one. Picked this up when Jay Baer was scheduled to speak at Cincinnati Social Media in late August. Event was postponed until October, so I’ve pushed up other reading. This looks like a very good one, though.

Hope you find these books helpful, too. What have you been reading? Please comment below.



  1. September 3, 2011 at 7:14 pm

    Thanks so much Mike. Sorry I couldn’t make the Cincy date. I was super sick. On the mend now, and looking forward to seeing you in October. Meanwhile, if you have any questions about the book, just holler.


    • mikeboehmer57
      September 3, 2011 at 8:12 pm

      Glad you are feeling better. Looking forward to finishing your book — and meeting you when you come to Cincinnati!

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: