Archive for October, 2011

Social media summit, network: A list of Twitter resources

October 22, 2011 5 comments

I’m still on a high from an amazing four days at the Health Care Social Media Summit and Social Media Health Network meeting at the Mayo Clinic in Rochester, Minn., this week. I heard a number of fantastic speakers and connected with some great people, including many of the top experts in the world in health care social media. The event attracted more than 375 healthcare communicators from 38 states and four countries.

There were the usual PR/Marketing pros, as well as a number of doctors, nurses, patients and others from healthcare. We did some solid bonding and started some wonderful friendships. I look forward to keeping in touch with my new friends as we forge ahead in the years ahead. I feel honored to have met innovators and leaders such as e-Patient Dave deBronkart (pictured, right, with me), Lee Aase of the Mayo Clinic Center for Social Media and many others. They are leading the way as healthcare embraces social media as a way to improve healthcare.

In the weeks ahead, I’ll share highlights from this most-amazing gathering. To start things off, here’s a list of Twitter resources that you might find useful. Enjoy! By the way, I tweeted lots and lots of notes from @MikeBoehmer57. Check out the Oct. 17-20, 2011, stream.


Mayo leaders
Lee Aase — @leeaase
Randy Schwartz — @randyschwartz

Dave DeBronkart — @ePatientDave

Ed Bennett — @EdBennett
Robert  West — @westr

Dr. Wendy Sue Swanson — @SeattleMamaDoc
Dr. Mike Sevilla — @drmikesevilla
Dr. Jennifer Shine Dyer — @endogoddess
Dr. Christian Sinclair — @ctsinclair
Dr. Mark Ryan — @RichmondDoc
Dr. Mark Katz — @subatomicdigg

Shel Holtz — @shelholtz
Chris Boyer — @chrisboyer
Aldon Hynes — @ahynes1
Dan Hinmon — @hivedan
Carla Bryant — @cjbryant
Kari Skipper Foster — @KSkipperFoster
Susan Gosselin — @sgosselin

Dan Goldman (Mayo) — @danielg280
David Harlow — @healthblawg

Christopher Burgess — @burgessct

Feel free to add to the list — there are many more!


Crazy Sexy Cancer connection

October 8, 2011 Leave a comment

Last week, I had the great fortune of hearing Kris Carr speak at a fundraiser for The Pink Fund, which provides emergency assistance to women and men in Michigan facing financial disaster due to their breast cancer.

My wife Tami, who blogs for the Pink Fund in addition to her own blog, was a guest. I got to be “Tami’s husband” once again!

Seriously, though, it was very inspirational to hear Kris tell how she changed her lifestyle and used her creativity to thrive in the nine years since she was given a grim prognosis. She has produced a deeply personal documentary and written three best-selling books. Her sense of humor and genuine personality endear her to thousands, including my wife — and me.

So why am I writing about this on a blog devoted to public relations and social media marketing?

For one, I got to observe first-hand the power of social media and the Internet in bringing together people like my wife, Kris Carr, Molly MacDonald of The Pink Fund and many of the 400 at the luncheon. Several Stage IV survivors searched out my wife and told how her writings have helped them as they go through the ups and downs of living with persistent cancer. They got a chance to connect face-to-face after first developing relationships online.

Then, I got to see my wife chat with Kris Carr before she signed a copy of her most-recent book for Tami. And my wife gave her a copy of From Incurable to Incredible: Cancer Survivors Who Beat the Odds in return. It was truly a special moment for Tami and me.

Afterward, we both tweeted our appreciation. And, to our surprise, Carr tweeted back!

Isn’t this what all of this blogging, tweeting, Facebooking, Google+ing, LinkedIning… is all about: Developing and fostering relationships?