Home > Social media, Strategic public relations > New book gives the method behind the social media marketing madness

New book gives the method behind the social media marketing madness

I consider myself one of the New Age, tree-hugging hippies mentioned in the above book, but I’m also grounded in my upbringing as the son of an electrical lineman and school teacher in small-town Ohio. I believe in the spiritual principles of giving and receiving as I incorporate social media into my personal and professional lives, but I’m also big on the strategic process — research, planning, implementation and evaluation. There’s got to be a method behind the madness!

That’s why I really liked No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers. Unlike the books written several years back selling people on the value of social media marketing as a concept, this writing gives specific methods and tools for getting the job done. It provides case studies — solid examples you can wrap your mind around.

Falls and Deckers dive deeply into the seven things social media marketing does for your business:

* Enhance branding and awareness
* Protect brand reputation
* Enhance public relations
* Build community
* Enhance customer service
* Facilitate research and development
* Drive leads and sales

This paragraph on the jacket gives a great summary: “Stop hiding from social media — or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.”

OK, now time for my tree-hugger, hippie side. I found this book through a set of circumstances I couldn’t have planned.

A friend gave me a Barnes & Noble gift card for Christmas, so the family went to a bookstore for the first time in a while. (We’re Amazon people now, especially since I got a Fire.) I intended to get a book about innovation or perhaps travel — in advance of a trip planned to Oregon and Washington next summer — but this one caught my eye, as well as another on a similar topic.

I brought both to the cafe area and began to recall that Falls attended my first Cincinnati Social Media breakfast and had blogged about social media at the government social services agency where I used to work. I thought about how I like following Deckers on Twitter. I recalled that both live near Cincinnati — Falls in Louisville and Deckers in Indianapolis… So I bought their book.

Perfect timing. Right when I’m trying to figure out how to improve measurement and evaluation of social media marketing.

Guess I can hug a tree and saw away at strategic communication at the same time!

  1. January 14, 2012 at 11:48 am

    Yes, you can, Mike! Erik and I consider ourselves to be purists (hippies and tree-huggers) from a philosophical standpoint, too. But we mix in those hard and true business rules and approaches to come full circle and make it all work.

    Glad you enjoyed the book. Tickled you’d tell everyone so. Thanks a ton, my man.

    • mikeboehmer57
      January 14, 2012 at 11:53 am

      Keep up the good work. You’re really helping people like me as we forge ahead with social media in important areas such as health care!!!

  2. January 14, 2012 at 2:17 pm

    Wow, Mike, I love the serendipity of this all. The great thing about our industry is that we’re only 2 degrees separated from most people, and I love to see instances like this happen. Thank you so much.

    What’s funny is that near the end of the book, as well as in our presentations, we bring everything back full circle and say that while we make fun of the tree hugging hippies, we think businesses need to practice the whole arty-farty “engage with your customers, be a part of the conversation.” As a former tree hugger myself (well, more of an enthusiastic tree hand shaker), I like how those principles of being human and treating other people like humans are now making their way into the business world.

    Thank you so much for the great review.

    • mikeboehmer57
      January 14, 2012 at 2:29 pm

      Really appreciate the great work that you and Jason are doing. We’ve got some great social media pros here in the Midwest — and some majestic hardwoods for hugging!

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