Home > health care social media, Healthcare, Social media > Breast Cancer Answers — A best practice for using the Internet to empower patients

Breast Cancer Answers — A best practice for using the Internet to empower patients

My wife gives tips in YouTube videos on Breast Cancer Answers, an awesome website launched this year.

It’s World Cancer Day — and the fourth anniversary of the diagnosis of my wife’s breast cancer recurrence. As readers of this blog know, Tami has tapped the power of the Internet to empower herself and others as they live with advanced-stage cancer and life’s other challenges. Her book, From Incurable to Incredible: Cancer Survivors Who Beat the Odds, continues to gain momentum and her blog, www.miraclesurvivors.com, draws readers from across the globe. 

Today, I want to give a shout-out to a new website called Breast Cancer Answers. Tami was invited to share tips on the site — in part due to her ranking as one of Cision’s Top 10 Most Influential Breast Cancer Bloggers. Todd Hartley of WireBuzz recorded the YouTube video of Tami using Skype. He was great at prepping her for the interviews, taped on a day when Tami was encountering a major scare with her cancer. (That’s another story.)

I am in awe of the way this site pulls together so many elements to empower patients. It includes expert advice from the likes of Dr. Jay K. Harness, a past president of the American Society of Breast Surgeons and Breast Surgery International. E-patients such as my wife offer tips based on their real-life experiences. There are lots of interactive elements. Social media are sprinkled throughout the site, such as links to the LinkedIn profiles of Dr. Harness, Todd Hartley and project manager Amanda Wible, and other relevant resources.

Here’s the writeup about Hartley in the About Us section: “After Todd’s step-mom developed breast cancer, he called his friend Dr. Jay Harness and together they developed the first social media show. Their goal, provide a free service where women around the world, regardless of economic status, could ask a breast cancer question and the get the answer. Todd Hartley, the president of WireBuzz is a digital marketing innovator, creator of the first video medical encyclopedia on the Internet, who once led Internet marketing projects for seven of the largest national talk shows. We are happy to report that Todd’s amazing step-mom is now in recovery and back to living life on her terms.”

And here’s a summary about the site: “Discover, what every newly diagnosed breast cancer patient should do to improve their chances for survival of breast cancer, how breast cancer diagnosis has advanced, where the cutting edge for the treatment for breast cancer is today and what breast cancer medical terms really mean. Breast Cancer Answers covers a wide variety of information. For example, if you have symptoms for breast cancer, like a lump in breast, pain in breast, or you simply want to know what breast cancer is, please send us your question. It’s our mission to help patients understand breast cancer carcinoma, the most effective breast cancer treatment strategies, the latest breast cancer technological advances and help improve the lives of women living with breast cancer. If you would like to increase breast cancer awareness, please click on the Save Lives link.”

I encourage you to check out Breast Cancer Answers — an example for all of us in healthcare PR, a best practice from which we can learn… and, even more importantly, a website that can help many!


  1. February 4, 2012 at 2:58 pm

    Mike, thank you for sharing this post. Breast cancer has impacted so many of us. My grandmother died of breast cancer and my sister has been diagnosed with two separate cases. Thankfully she is now 5 years cancer free. What a great resource this site is.

    Hope to be able to get together with you and Tami when you are in Oregon this summer. She seems like such a beautiful woman!

    • mikeboehmer57
      February 4, 2012 at 8:47 pm

      Dan — Thanks so much for your comments. It’s great that we are in a position to help support those facing breast cancer and other health challenges. PS: We booked our flight to Oregon just today. Hope to connect with you in the summer!

  1. February 5, 2012 at 6:23 pm

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