Home > Facebook > Ways to increase fan base (Likes) on Facebook

Ways to increase fan base (Likes) on Facebook

Recently, several people  have asked me for ways to get more people to like their Facebook business page. Here are a few thoughts that popped into my head:

(1) Create and implement a content plan that includes daily status updates, including in the evening/possibly use HootSuite to time delay. Analyze your fan base. Provide content of value to followers; not just marketing stuff bragging about yourself.

(2) Do a targeted Facebook ad – target your geographic area, use keywords relevant to your business strategy, use logo and link to FB page. Can do daily per-click budget ($10 or $20 per day) for limited duration.

(3) Partner with other organizations and key influencers (Example: top local fitness blogger.)

(4) Integrate with traditional PR/marketing – newsletter, media coverage, events, etc.

I posted the list on Facebook — of course — and invited others to add. Matthew Dooley of Cincinnati offered these:

(5) Run a contest or give-away (using a third-party app)

(6) Tag other pages in your posts (when relevant). Like and comment on their posts.

(7) Create a landing tab for non-fans.

(8) Use multi-media (photos, videos) to stand out in the news feed.

(9) Ask fans to comment on and like your posts. Like-if, would you rather, and fill in the blanks.

(10) Post stuff people care about, not just you and your product/service.

Please offer your additions in the comments. Maybe you’ll win a prize. :-)

Categories: Facebook Tags:
  1. February 25, 2012 at 10:57 am

    Log into Facebook as your Fan Page and comment, when appropriate, on others pages. This can also include liking updates, sharing, etc

    • mikeboehmer57
      February 25, 2012 at 11:07 am

      Thanks, Shannan. Great tip. Interaction is so important.

  2. Carrie Stigler
    February 27, 2012 at 9:48 am

    Add your facebook, LinkedIn, Twitter, etc. icons to the bottom of your web sites, e-mails, and e-Newsletters.

    • mikeboehmer57
      February 27, 2012 at 10:04 am

      Thanks, Carrie. Good point. It’s important to integrate into other communication channels whenever possible.

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