Home > Books, Consulting, Innovation, Internal communication, Networking, organizational change > Informative book — Socialized! How the Most Successful Businesses Harness the Power of Social

Informative book — Socialized! How the Most Successful Businesses Harness the Power of Social

Learn how leading companies are using social and mobile technologies, the cloud and data analytics to become “highly competitive growth machines.”

Learn how leading companies are using social and mobile technologies, the cloud and data analytics to become “highly competitive growth machines.”

“A social business, properly led, creates an environment where people learn from others’ ideas, mistakes, and successes. It’s a learning venue for teachers and students where observation, participation, and sharing become the norm.” – Page 76

“For an organization to be competitive in today’s social age, every knowledge worker will need to play an active, intelligent, and independent part in the decision-making process.” –Page 21

Socialized! How the Most Successful Businesses Harness the Power of Social
(2013, 269 pages)

Author
Mark Fidelman works companies ranging from IBM and Microsoft to A.T Kearney and Autodesk. He is a thought leader on social business, mobile business and mobile social networks.

Summary
Fidelman describes how leading companies are using social and mobile technologies, the cloud and data analytics to become “highly competitive growth machines.” He provides a “game plan” and “plays from the playbooks” highly adaptive organizations are using. He speaks about a “new kind of business that’s agile enough to capture new opportunities, can change shape when confronted with threats, and can call on vibrant communities to support its initiatives.”

“One of the primary benefits of social business is real-time, dynamic feedback from employees, customers, and partners,” he writes.

He notes that people are more loyal to socially engaged businesses… and mobile engagement increases customer loyalty.

Fidelman gives a step-by-step process showing how organizations become “social businesses” by building:

  • Internal Digital Villages — mostly via robust intranets, and
  • External Digital Networks — mainly through digital strategies that integrate social media, customer portals and other Internet tools.

Early in the book, in a chapter titled “Adapt or Die” he shows how business has evolved to a “fifth age” where leaders “welcome feedback, leverage the wisdom of crowds, create pull and foster workplace environments that promote innovation.”

It’s an era where people are “overwhelmed with content and turn to their social networks to prioritize and make sense of relevant information.”

“Businesses learned that in order to get their message across they needed to integrate and work within these social networks to remain competitive,” he writes. “Few understood that these same social network concepts could be applied within their organizations to increase employee productivity, spur innovation, improve customer service and company morale, streamline project management, and offer hundreds of other benefits.”

Important stats – 56 percent of employees prefer companies that use social platforms effectively. 60 percent of employees believe social platforms enhance innovation and 61 percent believe they improve collaboration. 56 percent of college students who encounter a company that bans access to social media will either not accept a job offer there or will find a way to circumvent the restriction.

Process for building a case – Fidelman walks readers through a six-step process for building the case for a social business – ( 1) The seven people you need to help build a social business: champion, executive sponsor, devil’s advocate, executor, social butterfly and community manager. (2) define the vision, (3) diagnose and assess the gaps, (4) set clear and reasonable social business goals, (5) create a purpose for your organization to rally around, (6) build the business case plan and present it.

Culture – The author talks about why culture is important to building a social business. He includes a series of questions to help assess a company’s culture.

The New Social Business Playbook – A significant portion of the book is devoted to a strategic guide to starting, launching and executing on plays that will help make organizations more effective. This includes team composition, metrics, and more.

 

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