For more than a decade (until 2007), I was responsible for internal communication strategy at an 1,800-employee government social service agency.
Employees really appreciate a chance to be heard. Executives like the opportunity to harvest helpful ideas from the frontline, dispel rumors, and explain actions. They can manage expectations and possibly share updates on initiatives (perhaps forgotten) in place to address concerns of staff.
Some of the great information that I’ve been reading about PR and social media these days sounds strangely familiar.
For example, I read something recently about the importance of communicating your message through more than just the written word. It reminded me of editors in my newspaper days (long before the Internet came along) stressing that we should have a photo, graph, chart or pull quote with each story. They cited studies showing that readership increases greatly when text is accompanied by a graphic element.
And I remember my early PR mentors telling me about how they would get great coverage in trade journals by including a photo, chart or illustration in their story pitches. Others spoke about getting on TV by pitching compelling visuals.
My first project at the Hamilton County Department of Job and Family Services back in 1994 was doing a chart that helped the media quickly comprehend how an abuse case flows through the child protection system — from initial report to family reunification or adoption. My boss wanted this right off the bat, before I began writing anything.
I’ve heard other new media PR consultants talking about the importance of providing relevant content to targeted audiences at consistent intervals. I recall hearing that from an Ohio University professor in the 1970’s.
So, really, to me a lot of this stuff circulating on blogs, Twitter and YouTube really isn’t new. But it’s definitely good. It’s about generating great results by putting time-tested fundamentals into practice.
During the past year, I have ramped up my networking by regularly attending meetings of New Media Cincinnati and Social Media Breakfast/Cincinnati. I continue to go to Public Relations Society of America gatherings, which have mostly centered on social media lately.
I’ve met some creative, fun people who know a lot about blogging, microblogging, podcasting and other social media.
This has led to invitations to speak about social media at events such as Bold Fusion by the Greater Cincinnati Chamber of Commerce and a statewide domestic violence coalition conference. I’m also going to talk about Facebook at a Public Relations Society of America meeting.
I feel really blessed to get to absorb knowledge through networking at events and lunch/coffee meetings — and then have the opportunity to share the knowledge by talking at events such as these.
Hope to get to know you better in the coming months ahead!
Welcome to my new blog! I plan to share my experience, strength and hope related to strategic communication, especially as it relates to social media, in this forum.
I’ve learned a great deal about public relations and social media during my day job as a senior public relations specialist. I’m continually interacting with some of the most talented and knowledgeable people in the industry.
I plan to share some of my findings on this blog. Hopefully, some will help you along your career path.
If you want more extensive help, shoot me an e-mail at email@example.com. I’d be glad to help you or your organization for a reasonable consulting fee.
Note: The views expressed on this blog are mine alone and do not represent the views of my employer.