Recently, several people have asked me for ways to get more people to like their Facebook business page. Here are a few thoughts that popped into my head:
(1) Create and implement a content plan that includes daily status updates, including in the evening/possibly use HootSuite to time delay. Analyze your fan base. Provide content of value to followers; not just marketing stuff bragging about yourself.
(2) Do a targeted Facebook ad – target your geographic area, use keywords relevant to your business strategy, use logo and link to FB page. Can do daily per-click budget ($10 or $20 per day) for limited duration.
(3) Partner with other organizations and key influencers (Example: top local fitness blogger.)
(4) Integrate with traditional PR/marketing – newsletter, media coverage, events, etc.
I posted the list on Facebook — of course — and invited others to add. Matthew Dooley of Cincinnati offered these:
(5) Run a contest or give-away (using a third-party app)
(6) Tag other pages in your posts (when relevant). Like and comment on their posts.
(7) Create a landing tab for non-fans.
(8) Use multi-media (photos, videos) to stand out in the news feed.
(9) Ask fans to comment on and like your posts. Like-if, would you rather, and fill in the blanks.
(10) Post stuff people care about, not just you and your product/service.
Please offer your additions in the comments. Maybe you’ll win a prize. :-)
I’ve encountered a digital divide of sorts this week — a big one for Facebook with the announcement of Facebook’s Like, a tool for connecting all Web pages to the social networking platform.
On the one hand, I’ve connected with those who see the vast potential of Facebook. They jumped at the opportunity to add Facebook Like to their blog or website. One even e-mailed me the code for incorporating the feature into the Hamilton County Department of Job and Family Services website. (I’ve probably read 25 articles about Like in two days to gain a better understanding. It takes a lot of information for me sometimes!)
On the other, there are those who don’t use Facebook, but make key decisions regarding their organization’s use of it. A PR contact wondered what to do because a top exec wanted to delete the organization’s Facebook page after seeing “inappropriate” photos on a fan’s personal page. I responded that it’s not the organization who is posting these photos; it’s the fan’s personal page. My wife suggested that Facebook may have a feature for hiding fans, or friends, or whatever the latest term may be. All three of us wondered who has the time to snoop at all of their page’s fans’ personal photos anyway.
I’m connected with so many people who have made Facebook a part of their daily routine that I forget that lots of folks don’t like it — mainly because of privacy concerns and time constraints.
I have to keep this in mind while preparing for talks such as those I’ll give soon to groups such as government Information Systems leaders from across Ohio and the Ohio Job and Family Services Directors Association.
I’ll be talking with people who could spend a lunchtime conversing about Facebook Like — and those who could occupy an hour asking questions about how to do a status update or comment on one.
To cover my bases, I created a handout with a paragraph describing each of the major social networking platforms on one side. The other gives the latest statistics showing how many people use them — and the tremendous growth of the past several years.
I hope they like it!
What has been your experience with the Facebook digital divide? Any thoughts on this topic?