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Posts Tagged ‘Naked Conversations: How blogs are changing the way businesses talk with customers’

Classic blogging book still relevant

March 5, 2011 3 comments

Felt like a historian while talking social media marketing with my daughter as we walked past the Apple Store in a local mall last night.

I had just finished reading Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel, the classic 2006 book that had somehow escaped my reading list. Krista Neher, author of the Social Media Field Guide, had suggested the book in her Bootcamp Digital last fall. Got it for 1 cent, plus $3.99 shipping and handling, on Amazon.

“Imagine a time with no Facebook, or YouTube, or Twiter,” I said to my daughter, as teenagers swarmed to the tables with iPads, iPods and iWhatevers. “How did we do social media? With blogs, podcasts, message boards, wikis… some of the online resources we now take for granted as we connect with family, friends and associates.”

That’s why I recommend that people still read Naked Conversations, even though at times it seems like something from the Three Stooges era of social media. (I say that because my daughter and I have been getting a kick out of the dated phrases and behaviors in the classic film clips lately. Who calls guys mugs, girls dames or toots, or tries to get laughs by smacking someone or biting their leg? Nyuck, nyuck, nyuck. Woo-woo-woo…Sorry, I digress. 🙂 )

Anyway… there is a lot of very helpful information in Naked Conversations. It served as a good refresher to me — and helped me better understand some nuances that hadn’t been clear to me before.

I particularly like the fact that two of the top bloggers in the world share their experiences with the medium. They give many examples of successful blogs. They do a fantastic job of selling businesses on the power of honest and open blogging.

They end with this recollection of their conversation with Yossi Vardi, the adult supervisor of ICQ’s four student founders:

“He pointed to us research showing that story-telling and conversations are at the essence of human culture. In that light, blogging is a point on a cultural continuum that goes back all the way to when our ancestors sat in caves shivering around fires and doodling on the walls. To paraphrase Vardi, blogging is storytelling and conversations on steroids.

“Ultimately, blogging has ended one era and ignited another. In this new era, companies don’t win just by talking to people. They win by listening to people as well. We call it the Conversation Era. It doesn’t change everything because as John Naisbitt told us, everything never changes. But something has changed, and blogging is impacting business of all sizes in most parts of the developed world. It has made the world a smaller, faster place.

“And business is the better for it.”