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Posts Tagged ‘Social Media Field Guide’

Classic blogging book still relevant

March 5, 2011 3 comments

Felt like a historian while talking social media marketing with my daughter as we walked past the Apple Store in a local mall last night.

I had just finished reading Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel, the classic 2006 book that had somehow escaped my reading list. Krista Neher, author of the Social Media Field Guide, had suggested the book in her Bootcamp Digital last fall. Got it for 1 cent, plus $3.99 shipping and handling, on Amazon.

“Imagine a time with no Facebook, or YouTube, or Twiter,” I said to my daughter, as teenagers swarmed to the tables with iPads, iPods and iWhatevers. “How did we do social media? With blogs, podcasts, message boards, wikis… some of the online resources we now take for granted as we connect with family, friends and associates.”

That’s why I recommend that people still read Naked Conversations, even though at times it seems like something from the Three Stooges era of social media. (I say that because my daughter and I have been getting a kick out of the dated phrases and behaviors in the classic film clips lately. Who calls guys mugs, girls dames or toots, or tries to get laughs by smacking someone or biting their leg? Nyuck, nyuck, nyuck. Woo-woo-woo…Sorry, I digress. 🙂 )

Anyway… there is a lot of very helpful information in Naked Conversations. It served as a good refresher to me — and helped me better understand some nuances that hadn’t been clear to me before.

I particularly like the fact that two of the top bloggers in the world share their experiences with the medium. They give many examples of successful blogs. They do a fantastic job of selling businesses on the power of honest and open blogging.

They end with this recollection of their conversation with Yossi Vardi, the adult supervisor of ICQ’s four student founders:

“He pointed to us research showing that story-telling and conversations are at the essence of human culture. In that light, blogging is a point on a cultural continuum that goes back all the way to when our ancestors sat in caves shivering around fires and doodling on the walls. To paraphrase Vardi, blogging is storytelling and conversations on steroids.

“Ultimately, blogging has ended one era and ignited another. In this new era, companies don’t win just by talking to people. They win by listening to people as well. We call it the Conversation Era. It doesn’t change everything because as John Naisbitt told us, everything never changes. But something has changed, and blogging is impacting business of all sizes in most parts of the developed world. It has made the world a smaller, faster place.

“And business is the better for it.”

Social Media Field Guide: A tool I’ll start using immediately

January 5, 2011 8 comments

Next week, I’ll begin a new phase in my career as Media Manager at Catholic Health Partners — a Cincinnati-based organization with 34 hospitals and numerous other health care operations in five Midwest states.

Part of my responsibilities involve social media strategy — a key part of my job at the Hamilton County Department of Job and Family Services the past several years.

During the past few years, I’ve read lots of books, e-Books, blog posts, magazine articles and the like about social media marketing. I’ve attended many conferences, workshops, professional association gatherings, social media meetups… I’ve watched numerous videos and listened to helpful podcasts.

As I’ve mentally prepared for the new job, I’ve jotted down lots of ideas — based on my experience and reading/viewing — on various scraps of paper. I’ve sent myself e-mails. I’ve tried to keep track of every tidbit that might be helpful to my new clients.

At times, I’ve felt overwhelmed by it all.

Then, two weeks before Christmas, I went to lunch with Krista Neher, a Cincinnati-based social media marketing pioneer who gives talks all over the world. (We’re really fortunate to have such a knowledgeable and personable guru right here in the Queen City.)

Krista shared a copy of her new book, Social Media Field Guide: Discover the strategies, tactics and tools for successful social media marketing. I read it on the plane to and from a holiday-week vacation in California. My daughter looked on in amazement (and amusement) as I underlined many portions and jotted down notes.

This book takes all of the stuff I’d learned over the years and put it into an orderly process that will help me educate and coach my new clients about strategic social media marketing.

It offers easy-to-understand descriptions in a format that could help social media newbies as well as pioneers in this exciting area.

  • The Field Guide begins with a Social Media Map, which takes the reader through strategy and objectives (the destination), target audience (the terrain) and rules of engagement for social media.
  • It then leads readers through a Social Media Field Guide, with areas such as content, publishing, sharing, social networks, microblogging, collaboration and co-creation, discussion and review sites, social media public relations and mobile social networks. It concludes with a section on measuring results.

 I highly recommend this book — and will share how I’ve used it in my new job as the year unfolds. Here’s to a great 2011!!!